# Sending and reminders

When an email goes out, and how often your employees are chased, is controlled per rule in the **Settings** tab of the rule editor, in the sending area. The defaults suit most organizations: event emails go out immediately, feedback reminders after 7 and 14 days, and target agreement reminders 7 days before the deadline.

## Immediately, when the event happens

Immediate sending is the normal case: the email goes out as soon as the event occurs. For feedback invitations this option is called "Invitation", for sealing "Confirmation request", and for user invitations "Account invitation".

## Chasing participants: reminders for feedbacks

You set up reminders as their own rule, using the **Reminder** sending option. They are sent a configurable number of days after the invitation, and only to people who haven't yet completed their participation. Anyone who is already done is left alone.

 ![Sending area of a reminder rule with the field set to 7 days after the invitation](/attachments/benachrichtigungen/versand-und-erinnerungen/erinnerung-nach-tagen.png)

By default, every feedback process comes with a 1st reminder (after 7 days) and a 2nd reminder (after 14 days). You can adjust the days, disable reminders, or add more reminder rules.

:::warning
Whether a rule sends immediately or on a delay is decided when you create it and can't be changed afterwards. The number of days, on the other hand, stays adjustable at any time.

:::

## Reminding before the deadline: target agreements

For a target agreement reminder, the value counts backwards: the email is sent the configured number of days **before the deadline** of the target agreement or the goals that are due. That gives everyone involved time to react before anything becomes overdue.

 ![Sending area of a target agreement reminder with the field set to 7 days before the deadline](/attachments/benachrichtigungen/versand-und-erinnerungen/erinnerung-vor-frist.png)

For the full instructions, including where the deadlines come from, see [Set up reminders for target agreements](/en/c/target-agreements/set-up-reminders).

## Writing to specific perspectives only

Rules in a feedback process apply per perspective. Under **Perspectives** you choose which perspectives the rule applies to, for example only the supervisor perspective (external assessment) or only the self-assessment. At least one perspective must be selected.

This lets you word invitations and reminders separately for self-assessment and external assessment, and time them differently. That's why the built-in default rules are already split by perspective (for example "Invitation (external assessment)" and "Invitation (self-assessment)").